You Need Professional Help. Get our Free Pro Consultation Worth £1000

You need professional help!

You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business.

You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.

But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant.

Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint.

Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed.

There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful.

Well, many business owners like you share the same hesitation.

It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis.

Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail.

And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals.

So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyse your target market, your brand, your past marketing campaigns, your competitors, and your industry.  They will ask who your customers are:

Go for companies that have strong marketing sense! Go with us!

We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you:

• Search Query Research – what are people typing into the search engines to find you?
• Search Query Traffic Analysis – how many times have people searched for you?
• Competition Analysis –analysing over 10,000 web pages of your competition
• Website Ranking Analysis for your website – where do you show up in the search engines?
• Online Presence Analysis – what directories and social media accounts do you have?
• Website Technical Analysis – is your website search engine compliant?

You need a marketing company with strong technical online marketing knowledge!

After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives:

We are ready to execute for you!

Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is £1000, and most clients are not willing to pay this much before launching a marketing campaign.

Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion.

We only want to market for you if we are confident we can HELP YOU SUCCEED!

So for a limited time, we are making our consulting, research, competition analysis, and comprehensive online marketing blueprint available to you for FREE.

What’s the catch, you ask?

Well, not so fast. This is not for everyone. And this may not be for you. You have to qualify for this.

We invest a lot of our time into these consulting sessions, and we cannot give these away for free to ANYONE—no one can.

Additionally we do not service clients who are directly competing with one another at a given location or niche.

You may check to see if you qualify by signing up with us risk-free—no obligation. If you qualify, you will receive a short intake call from us in order to gather the initial information required to perform our research and analysis.

We want to give business owners the chance and privilege to know how we can help.  And this may include you.

So call us now, send us an email, or fill-out our contact form to sign up with us today and get a:

• Professional consultation session,
• With in-depth research and analysis,
• And an online marketing blueprint worth £1000, ALL for FREE…

Let us help you expand your brand online, grow your customers and your business, beat your competition, and achieve your business goals.

Beyond Traditional: Online Marketing Tips for Your Dental Business

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their behaviour when looking for services, many businesses have decided to explore online marketing.

Both methods have the same objectives: establish a brand image and get customers. Which of these two can help your dental business the most?

Traditional Marketing vs. Digital Marketing

When it comes to marketing your services – is going digital an imperative in this day and age?

Many local businesses today, including dental offices, still rely on conventional marketing methods to attract customers. They give out flyers and place ads around their area, hoping that people who read these materials will remember them when they need their services.

Is this enough?

According to a study, Seventy-two (72%) of internet users say they looked online for health information within the past year. Seventy-seven percent (77%) of these people say they began at a search engine such as Google, Bing, or Yahoo to look for information. Eighty percent (80%) have looked online for information on health topics, such as specific diseases or treatments. Thirty-four percent (34%) have read about someone else’s experiences with their health or medical issues in an online newsgroup, website, or blog. And twenty-five percent (25%) have watched an online video about health or medical issues.

These numbers are growing steadily year after year.

Nowadays, when potential patients realise they have a dental issue, they will look for a solution online. They will have to find you as their friendly and accessible local solution.

In contrast, when you distribute traditional marketing materials like flyers and brochures, you “hope” that someone will remember and call you or visit you when they have finally acquired a dental issue.

Traditional marketing still helps, but with changes in consumer behaviour, now is the best time to integrate online marketing into your dental practice.

Why? Simply put, online marketing can help your dental office be searchable and more visible to people who are actively searching for and considering a dentist right when they need one.

Put some Teeth into your Online Marketing with these Tips

The reality of the situation is that search engines and local directories have taken the place of the Yellow Pages. As a dental practitioner, it is your responsibility to ensure you invest the majority of your energy into new marketing strategies that can benefit your business.

Here are six major ways you can maximise your online marketing efforts:

1. Have a Great Dental Website. Your website is where your online marketing efforts should start. Usually, potential clients will have a quick look at your website before considering your services and if they find your site boring and outdated, chances are, they’ll quickly navigate away from it. When websites are designed well, clients can acquire the information they are looking for without much trouble. That’s a plus for you and your office!

To guarantee your website’s efficiency and accessibility, be sure to include the following:

• Access to your contact information as well as directions to your clinic
• Details and pricings of your services
• Links to your blog and social media pages (Facebook, Twitter, Pinterest, etc.)
• A corner where customers can place and read reviews about your services
• Your website must be mobile-friendly, employing a responsive web design architecture

2. Learn the Basics of Search Engine Optimisation (SEO). You’ve probably heard a lot about search engine optimisation practices such as optimising keywords, or publishing relevant, useful and fresh content. But are you aware that there’s more behind your website that can help too? Things like headers, alt texts and meta descriptions can help search engine crawlers rank your websites higher in search results.

Here are some other tips that can help your website achieve better rankings:

• Provide useful and fresh content like articles, videos, infographics, reviews, etc.
• Integrate promos into your content
• Optimise your URLs, titles, descriptions, alt texts
• Improve your website’s loading time
• Register your website with Google and Bing webmaster tools

3. Invest in Local Visibility. Did you know that search engines like Google, Bing, and Yahoo! offer local listings for businesses? By listing your dental office with these search engines, you increase the possibility of being visible to people looking online for dentists within their area and coming across yours. There are other local directories and internet yellow pages such as Yelp, City Search, SuperPages, and many more.

Here are some ways your local visibility can be boosted:

• Publish your promos on local listings and directories
• Bolt on your SEO and Social Media to your Local Buzz strategy.

4. Utilise the Power of Social Media. A strong presence on Facebook, Twitter and other social media platforms is essential nowadays, since most of your current and potential clients are probably active social media users.

What should you do to keep up with this growing trend? How can you use social media to market your services? Here are some quick pointers:

• Include testimonials and reviews from past customers
• Have a regular discussion about good dental practices
• Include a quick link back to your website and blog
• Share engaging photos (like pictures of happy clients, quotes, etc.)
• Post announcements of special offers

5. Online Reputation Management. In the digital era, no one and nothing is protecting you from criticism anymore. Such is the case for dentists, whose practice can be hit by negative online reviews once in a while. Do you know how powerful online reviews can be? According to research, fifty-two percent (52%) of those who searched online for referred businesses looked for reviews or ratings. A separate study also showed that eighty percent (80%) of consumers can change their purchase decision after reading a negative review.

What can you do to spare your dental office from the effects of bad reviews about you if ever there are? How can you maintain the good reputation of your office? Here are a few tips:

• Look for in-depth reports detailing where you stand against your competition and what actions you need to take for your ORM campaign
• Publish genuine consumer reviews only in relevant websites
• Optimise your social media accounts
• If you don’t have a blog yet, set up one and start posting content that can push down negative reviews about your services

6. Make use of PPC (Pay per Click) Advertising. When you need traffic, PPC advertising is a great way to get it. In a nutshell, PPC is pretty simple: Search engines have features that allow businesses to buy ad placements in their search results. These listings appear above, below and alongside organic, non-paid results. If someone clicks on your listing, they will be redirected to your website and you, in turn, will be charged the amount you bid. These ads can be a bit expensive, but if you’re looking for immediate results, PPC advertising can offer a guaranteed solution.

Aside from appearing directly on a search engine’s results pages, you can also run ads through Facebook, Twitter, Google+ and LinkedIn.

7. Tracking, Analytics and Reporting. Making sure your website looks good is one thing; knowing if you’re actually getting traffic is another. You need to have a traffic and analytics system that does the following:

• Allows you to see the total traffic your website is getting, including the breakdown of data from organic, referral, direct, paid and social sources
• Allows you to analyse which of your campaigns are working or not
• Allows you to know if visitors are engaged in your content or if they leave right away
• Alerts you if there are crawl issues on your website
• Allows you to know how often your web page appears in a search query and how many times it has been visited, as well as its average ranking
• Automatically detects every new search query or keyword that a user types in search engines that your web page shows up for

We know you need to focus on doing what you do best, and that is to maintain the overall oral health of your patients. Studying and exploring online marketing strategies on your own can be very time consuming, and that’s why we are here. We can help you in all of areas of online marketing – it’s what we do best!

We provide Responsive Web Design, SEO and Website Audit, Local Buzz, Social Media Optimisation, PPC, Online Reputation Management and Online Presence Tracking and Analytics to grow your business.

Send us an email or call us so we can schedule a free consultation with you today.

It Takes Money to Make Money. Expand your Brand through Online Marketing

If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.

You have to invest in digital marketing.  Your business should be very visible in the online world.

Why?  Because your potential customers have moved online.  This is where they’re actively searching for products and services.

Search Engine Optimisation

Ninety-one percent of your potential customers use search engines frequently. This explains why 94% of businesses rank SEO the highest with growing importance as a source of leads.

Can people find you on search engines?

Local Search

Local search has grown 300%, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77%. Your potential customers are now using their mobile devices on-the-go to search for local businesses and buy things!

Is your website ready for mobile commerce?

Responsive Web Design

Is your website mobile responsive? 62% of companies reported an increase in sales after designing a mobile-friendly website.  Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018!

Social Media Optimisation

Your customers are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others?

Do it yourself or Leave it to the Professionals

Sure, you can do everything at the same time.  From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right down to online marketing—Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc.

Do Something Now or your Competitors will Crush You

Many of your competitors are already into online marketing. They already have a responsive website.  They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM.  They are producing, publishing, and distributing their content to expand their brands.

Doing exactly what they are already doing won’t be of much help.  You have to take your marketing up a notch to surpass the marketing efforts of your competitors.

You have to carefully plan your marketing budget, and entrust your digital marketing to the professionals. This will allow you to focus on growing your business, keeping your sanity, and staying ahead of your competitors!

Increase in Marketing Budgets

Successful businesses calibrate their marketing budgets accordingly. Studies indicate that 60% of companies are planning to increase their overall marketing budgets for the year ahead. There was a 26% average increase in budgets, while 73% of these businesses increased their marketing budgets by 30%.

The same study indicates that 71% of businesses have increased their digital marketing budgets!

Basic Guideline on Marketing Budget Allocation

It is advised to invest at least 10% of your gross annual revenue into your strategic marketing plan. If you’re a startup or will be launching a new product or service, it is advised to invest as much as 20 to 30% of your projected annual gross revenue to really shake things up.  Actual marketing budgets in certain industries can reach as high as 35%.

Yes.  It Takes Money to Make Money!

Maximise your marketing budget by going with us.  Expand your brand through our high-calibre services—Responsive Web Design, SEO, Local Buzz, Social Media, PPC, Online Reputation Management, and more.

So call us now, or send us an email for a free consultation on how to successfully harness your digital marketing budget today!

Open wide and Put Some Teeth into Your Online Marketing

As dentists, your most valued number has always been 32, or the total number for a complete set of teeth. But there are now also other numbers and figures to consider with the Internet being such a big part of people’s lives. Here are some quick stats to chew on:

• 8 out of 10 say they began looking for health or medical information, as well as doctors or health professionals at a search engine such as Google, Bing, or Yahoo.
• 72% of users say they looked or health information online within past year.
• 35% of adults say that at one time or another, they have gone online specifically to try to figure out what medical condition they or someone else might have. We call them online diagnosers.
• 46% of online diagnosers say that the information they found online led them to think they needed the attention of a medical professional.
• 53% of online diagnosers followed-up with medical professional after online diagnosis.
• 52% of smartphone owners gather health info and health-related services on their phones.
• 34% of people have read about someone else’s experiences with medical issues online

People are looking online more for health services and resources, and they will obviously go for the ones that are most visible to them when they search.  Your dental service can be more known within your local area, and there are a few steps to take to market yourself better. But it’s important to also remember to not just cater to a portion of potential patients as people from all walks of life are constantly looking for help with their oral hygiene every day.

Here are a few other facts to consider:

What does this mean for you? The Internet has become such a hub for information that people will constantly use it to look up any curiosity they have on medical conditions or treatments. They are most likely to search for any solution to whatever medical issue, dental or otherwise, that they have.   And these people, who looked online to diagnose a condition, are most likely to follow up with a medical professional.

So why not be more visible to them and show you can help?

Unless people know you specifically by name or place, they are going to start with search engines. In your case, they are possibly looking for anything related to dentistry. In fact, eight out of ten people start looking for dental assistance through search engines. If we’re going to put that in familiar terms, that would mean in a room of 32 people, at least 25 or 26 of them will be starting from Google, Yahoo! or Bing.

If you don’t have a proper website just yet, you can always put yourself in local directories like Yelp or the Yellow Pages. You also want to get in the good graces of potential patients, so you need to generate buzz. As directories also work as aggregators of reviews made by different people who go to a business or service, leaving a good impression on patients would, in turn, getting a good review from them. Think for a moment not as a dentist but as patient browsing online. When you see different dental services to choose from, are you likely to choose the one that offers cheap services but has three star reviews, or the slightly pricier clinic but with glowing five star reviews? This is the importance of pushing the positive reviews forward in these sites.

Consider the two earlier chewed on points: 72% of people looked up health information within the past year and among that percentage, a little over half them (52%) used their smartphones to do so. This means that that unless they’re at home and have access to a desktop or laptop, there’s an equally good chance that your potential patients are looking for your services on a mobile device. Why is this significant? Many websites are properly designed and laid out for desktops and laptops, but do not have a corresponding mobile version to them. When you look at those figures again, this would be great for the 48% of patients that don’t use their phones, but can be problematic for the other 52%. Your website cannot just appease one solid half of potential patients just because it is not properly formatted for their preferred device. If you want your dental practice to be known online, you need to have a desktop-friendly and a mobile-friendly website in order to have a wider, compatible reach where people can quickly get the information they need to contact you.

Now it’s possible that you could be shaking your head at any of the things just mentioned. You might not have an entirely mobile compatible site, a local directory listing with good reviews or even a properly managed website that would turn up when people searched online. However, there’s no need to worry like you have a bad cavity if that’s the case. Unlike tooth decay, this situation can still be fixed entirely even if you address it late. There’s a lot that you can do to expand your reach online and make yourself visible to people when they search for oral hygiene care. We offer services that will help build your reputation, establish your social media presence, let local directories know who you are, and make you visible and rank in search engines. As we said earlier, people are always looking out for their health, and if you can be the one that provides them the dental service they need, you can start by letting them know that you exist when they search for help online.

Dentists know that tooth enamel is the hardest substance in the entire human body. So if you’re ready to have an online presence that’s as solid as enamel, fill out a form today or call us for an appointment.